FTC Uses Game to Get Serious About Kids Advertising

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This Federal Trade Commission has launched a campaign to educate tweens (kids ages 8 to 12) about advertising so they can become more discerning consumers of information. Called Admongo, the goal of the campaign is to boost advertising literacy by:

  • Raising awareness of advertising and marketing messages
  • Teaching critical thinking skills that will allow tweens to better analyze and interpret advertisements
  • Demonstrating the benefits of being an informed consumer

Here is a link to the game trailer