Political campaigns have increasingly turned to social media as a channel to reach voters. Social media not only has the power to reach audiences numbering in the billions, but it also has the power to change the behavior of its users. This far-reaching influence is nothing new—advertisers pay lots of money to use these channels to sell and market their products to targeted audiences. But, could this power be used to sway voters, and is there anything that prevents social media companies from getting into the game of politics?
Today’s online world is all about engaging and staying connected with others via social media. For businesses, establishing a presence on various social media platforms is an enticing way to connect with current customers as well as foster new business.
Yet the immense popularity of social media sites can also draw unwanted attention to its users. Just as businesses are drawn to popular social medial sites to market their brands and products, so, too, are potential cybercriminals interested in targeting those who engage with these sites. On many of these platforms, user engagement is public. In other words, when a user chooses to “follow” a company or leave a comment, not only does the business take notice of the user, but everyone else on the platform can, as well, including those who are not themselves following the business. This provides a would-be cybercriminal a target-rich group upon whom to practice new (and old) scams.
On Saturday, July 23, Facebook acknowledged its anti-spam systems had briefly and accidentally blocked links to WikiLeaks files containing internal Democratic National Committee (DNC) emails. WikiLeaks had released 19,000 leaked documents from the DNC containing communication between Democratic Party officials on Friday, July 22. The following day, people tweeted screenshots of an error message they received when attempting to post links to the leaked documents: “The content you’re trying to share includes a link that our security systems detected to be unsafe.”
GE’s tech chief discusses gamification and cars; Apple and the FBI’s faceoff continues; Microsoft will give developers a new toy to play with; man’s best friend takes a disliking to man’s made friend; and more …
It’s been a week when virtual reality news reigns supreme, with the technology shown off in medicine, film and entertainment, and as part of Apple’s future plans. The FCC has even suggested a spectrum designation for it. Oh, and did you hear about the Google AI’s defeat of a Go pro?
Google goes Trek with a look to the lapel; Facebook continues its push into the workplace; Slack goes down for a few hours; a cyberlocker operator goes down for a few years; and more.
Stories of interest this week include the doggy IDing skills of the Facebook AI, Apple looking to apply Force Touch to its keyboards, the WWE’s experiment with virtual reality, Intel’s plans for the Internet of Things, and more…
In their recent Client Alert, colleagues Rafi Azim-Khan and Catherine D. Meyer examine the prospects of a potential “Safe Harbor 2.0” being hammered out between the EU and United States regarding data transfer schemes.
Additional Source: With Safe Harbor now “Invalid,” Companies Must Change Data Practices