Recently in Employment Issues Category

Some Firings Based on Social Media Use May Be Okay

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In early November, an administrative law judge of the National Labor Relations Board dismissed a complaint filed against an employer, finding that the employer did not violate the National Labor Relations Act by withdrawing rehire offers from two employees' based on their Facebook conversation.

The two employees worked for a non-profit corporation's teen center.  Shortly after the employees were issued rehire letters, they had a Facebook conversation regarding their work at the teen center.  The conversation included a large amount of profanity as well as statements that the employees would not ask permission to engage in certain activities; would do whatever they wanted with the center's funds; and would generally "raise hell."  Another employee saw the conversation and sent screenshots to the director of the teen center.  Letters rescinding the rehire offers were sent to the employees, citing concerns that they would not follow directions and could endanger the children at the teen center.

As in many recent cases, the administrative law judge found that the employees were engaged in "concerted activity" when expressing disagreement with management's running of the teen center.  The judge noted that the Facebook conversation included discussion of (1) how the employees were treated, (2) the employer's failure to respond to certain employee concerns, and (3) the one employee's demotion. 

However, not every instance of concerted activity is protected.  The judge found that the employer could reasonably and lawfully conclude that the employees' actions were not protected.  The judge noted the employer's arguments (1) that its funding from the government and donors could be impacted by the comments, and (2) that the safety of youth served by the teen center could be jeopardized. 

While not every social media-related firing may be unlawful, employers should still be aware of the NLRB's crackdown on social media policies. 

Free Speech Protection for Facebook "Likes" by Public Employees

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Last week, in Bland v. Roberts, the U.S. Court of Appeals for the Fourth Circuit handed a constitutional victory to Facebook and two plaintiffs who lost their jobs after displaying online support for the incumbent's opponent in a sheriff's election. Reversing the district court decision, which said that "liking" a Facebook page was not sufficient "expressive speech" to warrant First Amendment protection, the appellate court ruled that the act was "pure speech," as well as symbolic expression.

For more information, read the client alert: Free Speech Protection for Facebook "Likes" by Public Employees

New Jersey Officially the Newest State with a Social Media Law

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On August 29, 2013, Gov. Chris Christie signed New Jersey's social media privacy law, making New Jersey the twelfth state to enact such laws governing employers.  (Various states have enacted similar laws governing institutions of higher education.) 

Christie's signature ends an approximately year and a half long legislative process:  the bill was first introduced on May 10, 2012.  As discussed in prior posts on this blog (New Jersey Assembly Unanimously Passes Revised Social Media Bill, New Jersey Senate Unanimously Passes Revised Social Media Bill), the bill was conditionally vetoed by Christie in May of 2013, then passed again by the Assembly in May and the Senate in August.

New Jersey should be the last state to enact such a law until the various state legislatures begin their next sessions.  But with 24 states having proposed - but not enacted - social media laws in 2013, more can be expected in the future.

New Jersey Senate Unanimously Passes Revised Social Media Bill

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On August 19, 2013, the New Jersey Senate passed - by a vote of 36 to 0 - a revised bill barring employers from seeking access to employees' social media accounts. The bill was previously approved by the New Jersey Assembly on May 20, 2013, as discussed in a prior post on this blog.

A prior version of the bill also passed both houses but was conditionally vetoed by Gov. Chris Christie, who expressed concerns about some of the bill's employee-friendly provisions. Among Christie's recommended changes was the removal of a private cause of action by employees.

The bill now awaits Christie's signature. Though the legislature adopted all of the Governor's recommendations, it remains to be seen whether Christie has additional concerns about the new law.

Washington Governor Signs Social Media Bill Into Law

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On May 21, 2013, Washington's governor signed a new law protecting employee social networking accounts.

The new law, which goes into effect on July 28, 2013, prevents employers from requesting, requiring or coercing an employee or applicant to disclose login information for the employee's personal social networking account. Employers also may not ask employees to access such accounts in the employer's presence; add the employer to the employee's contacts; or alter third party access settings. Work-related accounts and devices paid for or supplied by the employer are exempt.

If an employer inadvertently receives login information, it is not liable for possessing the information but may not use it to access the employee's account.

Importantly, employers may still:

  • Comply with the requirements of state or federal law;
  • Conduct investigations to comply with laws against work-related employee misconduct based on receiving information about the employee's activity; and
  • Conduct investigations based on receiving information about the unauthorized transfer of proprietary or confidential information or financial data.

The law creates a private cause of action for employees and applicants. Prevailing plaintiffs may be awarded equitable relief, actual damages, a $500 penalty, and reasonable attorneys' fees and costs. However, a court may also award reasonable expenses and attorneys' fees to a prevailing defendent if the judge determines that the action was frivilous and without reasonable cause.

Washington joins Maryland, Illinois, California, Michigan, Utah, Arkansas, and Colorado in enacting such laws. New Mexico has enacted similar legislation, but it prohibits access only to the accounts of prospective employees.

To read more about this law, see Substitute Senate Bill 5211.

New Jersey Assembly Unanimously Passes Revised Social Media Bill

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On May 20, 2013, the New Jersey Assembly passed - by a vote of 77 to 0 - a revised bill barring employers from seeking access to employees' social media accounts.

The bill incorporates changes suggested by Governor Chris Christie, including the elimination of a private cause of action. Instead, the law will be enforced by the New Jersey Commissioner of Labor and Workforce Development. Employers would be subject to a maximum civil penalty of $1,000 for the first violation and $2,500 for each subsequent violation.

Under the proposed law, employers may not request or require a current or prospective employee to provide a user name, password, or any other form of access to a personal social networking account. The law applies only to purely personal accounts; the law does not apply to accounts used for business purposes or policies regarding employer-issued devices.

The revised bill now awaits passage by the state Senate, where the prior version of the bill passed with a vote of 38-0.

For more information, please read the Social Media Privacy Bill.

Pillsbury Rocks Social Media Week in NY and DC - Game On!

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Thank you to everyone who joined us in both New York and Washington, DC for our Social Media Week events - Game On!

Special thank you to all of our panelists: Randy Leibowitz, Mike Scafidi, Tim Ettus, Lou Kerner, Peter Corbett, Jim Gatto, Sean Kane, Lauren Lynch Flick and Tina Kearns (many featured in the picture and video below).  

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As promised, we recorded our DC program Social Media Promotions, Contests and Sweepstakes and Social Media Audits. Check it out!

(Part 1) Emerging Legal Issues in Social Media: Social Media Contests, Sweepstakes, and Promotions please click here
http://youtu.be/_Uts2BT542M

(Part 2) Social Media Audits please click here http://www.youtube.com/watch?&autoplay=1&v=_Uts2BT542M#t=2489s

If you would like any additional information about these topics or the events, please contact the Social Media, Entertainment & Technology team.

 

 

Dog Gone! And their Twitter Followers Too?

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PhoneDog LLC filed a lawsuit last July against a now former employee, Noah Kravitz. PhoneDog, which reviews mobile devices, including phones and tablets, is claiming ownership of Kravitz's Twitter followers. They claim he owes them $340,000 based on an assumed value of $2.50 per follower per month.

The dispute arose when Kravitz resigned and allegedly changed his Twitter name from PhoneDog_Noah to noahkravitz, to keep the 17,000 followers that he built up since 2006 when he started with the company. The company is alleging that the followers should be treated like a customer list, and therefore PhoneDog's property. The fact that Mr. Kravitz used the company name in his Twitter handle likely will not help him. However, the company probably could have done more to ensure that they owned the account and followers.The outcome of this case will likely be based on the specific facts here.

But regardless of the outcome, companies should take away a very important lesson from this case. The lesson is that it is critical to address employee social media issues. Lawsuits and their costs and uncertain outcomes can be avoided by having well thought out and clear policies and agreements with employees who use social media in connection with company activities. Don't wait until an issue like this is upon you to focus on a social media policy.

Companies that do not have a social media policy need to fix that as soon as possible. Those that have cobbled one together but without expert advice, need to have the policies reviewed to plug the holes. In short, all companies using social media would benefit from spending a little time having their social media policies and agreements reviewed by an attorney who spends time everyday on social media issues. 

Continue reading "Dog Gone! And their Twitter Followers Too?" »

Social Media for Nonprofits: Leveraging the Opportunities and Avoiding the Legal Pitfalls

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Many nonprofits are using social media to create awareness of their cause, raise funds, develop closer connections with existing constituents and engage with new ones.

On April 14, 2011, at The Kreeger Museum in Washington, DC, Jim Gatto delivered a compelling presentation on top social media legal issues targeted to nonprofits. His presentation explored examples of how nonprofits are using social media today, including a focus on virtual goods, virtual currencies and gamification and the associated legal issues. For a copy of his presentation, please click here.

Don't Jack Jill's Pages

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The U.S. District Court for the Northern District of Illinois has held that a company's alleged use of an employee's Facebook and Twitter pages without her permission to post marketing messages that looked like they were written by the employee may be liable under the Illinois Right to Publicity Act and the Lanham Act for false endorsement.

In this case, the employee, Jill Maremont, worked for an interior design firm in Chicago.  As part of her job, Maremont created a work-related blog that was hosted on her employer's website. She also frequently posted to both her Facebook page and Twitter, which both included her picture and were, according to her, personal accounts. 

In September 2009, Maremont was in an automobile accident and was seriously injured. During Maremont's convalescence, her employer posted company messages to Maremont's Facebook page and Twitter account, writing posts that claimed to be from Maremont.

When Maremont found out about the substitute posts, she asked her employer to stop because, among other things, it made it seem like she was already back and work and her injuries were less severe than they actually were. However, the posts allegedly continued until Maremont changed the passwords to her Facebook and Twitter accounts.

The court held that those allegations were sufficient to proceed under the theories of false endorsement and breaches of her right to publicity. However, the court dismissed the plaintiff's common law misappropriation of likeness claim, noting that the tort was replaced by the state's Right to Publicity Act, and rejected the plaintiff's unreasonable intrusion upon seclusion claim.

Full text of the court's opinion in Maremont v. Susan Fredman Design Group, N.D. Ill., No. 10-7811, 3/15/11, is available at Maremont v Fredman 110315.pdf.

This case deals with something employers should deal with in their social media policy - personal social media accounts. Like most other issues regarding social media, how a given employer deals with a given question depends a lot on the employer, its industry and its culture. Some businesses prohibit employees from having personal work-related social media accounts, while some encourage it. Consider what the right position is for your business, discuss it with your employees who are active in social media, and document the decision in your social media policy.

Current Trends in Social Media in the Workplace

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According to a recent study by OpenDNS (available here), Facebook is both the most widely blocked site in enterprises today and the second most widely allowed site in enterprises today. The study goes on to report that more than 14 percent of all enterprises that block websites on their networks choose to block Facebook, and MySpace and YouTube round out the top three most commonly blocked websites for business users.

The OpenDNS findings are consistent with those reported in ProofPoint's 7th Annual Survey on Outbound Messaging and Content Security (available here), which broke the blocking statistics down by company size:

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And there's a good reason for companies to be blocking that access. According to the ProofPoint report, in 2010:

  • 25% of US companies investigated exposure of confidential/proprietary info via blogs/message boards
    • 24% disciplined employee for violation of blog policy w/in last 12 months
    • 11% terminated employee for violation
  • 20% of US companies investigated exposure of confidential/proprietary info via social networks
    • 20% disciplined employee for violation of social network policy w/in last 12 months
    • 7% terminated employee for violation
  • 18% of US companies investigated exposure of confidential/proprietary info via video/audio sharing services
    • 21% disciplined employee for violation of media sharing/posting policy w/in last 12  months
    • 9% terminated employee for violation
  • 18% of US companies investigated exposure of confidential/proprietary info via SMS/web-based messaging

So what should your company be doing?

First, have a social media policy. Talk to employees and solicit ideas for the corporate social media policy. You want to encourage all personnel to think and act like an official company spokesperson, but make sure they know they are not an official company spokesperson and cannot claim to be. The company should designate social media representatives and give them limitations what they are and aren't supposed to do.

Identify off-limit subjects ahead of time and share that with your company's social media representatives. Employee training and communication are key to compliance.

Second, have a monitoring policy. From a company perspective, the policy should state that all use of company-provided equipment or services can be monitored, but limit searches of communications/devices to where there is suspicion of misconduct, and limit those searches so that they are consistent with the purpose of the investigation.


Third, make disciplinary consequences clear in your policies, and be consistent in application of the policies.
Turning a blind eye to executive violations of the policies, or applying different disciplinary consequences to executives who violate policies can undercut both the company's moral authority in the eyes of the employees who are subject to those policies and the company's legal ability to enforce those policies.