Pillsbury's Team Attends GDC Online for its Tenth Anniversary Edition (and the last year in Austin)!

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Thumbnail image for GDC PIC.jpgOctober 9-11, Pillsbury team members attended the GDC Online Conference in Austin. Pillsbury has been participating (attending, speaking, sponsoring) GDC Online for over four years and we wouldn't miss the final year the show will take place in Austin, Texas.

The conference brings together industry professionals and game developers for three days of sessions, discussions and networking opportunities. This year the conference boasted over 120 lectures, keynotes, panels, roundtables and tutorials. Topics focused on the development of connected and cloud gaming including social network titles, free-to-play web games, kid-friendly online titles, large-scale MMOs, and much more. This year's conference attracted over 3300 attendees.

Pillsbury team members Ben Esplin (pictured) and Brad Blaise met with dozens of professionals and game developers. The most common topic of conversation was intellectual property (IP) protection for games. Many misperceptions cause developers to miss great opportunities to secure IP protection for their ideas. In part, this is due to a lack of a true understanding of what is protectable and/or not working with an attorney with the relevant expertise. Games are all about IP. Why make it unnecessarily easy for others to free ride on your hard work and creative genius. Check out our IP Protection for Games piece to learn more. Contact Ben, Brad or anyone of our team members should you have any additional questions.