A weekly wrap up of interesting news about virtual worlds, virtual goods and other social media.
Games to make government training games
Of all the companies you'd expect to announce a
big government partnership, a major video game studio is probably not at the
top of your list. Nevertheless, Epic Games announced Tuesday that it has entered into a
"long-term, multi-platform" deal with a division of Applied Research Associates to license the Unreal game engine for
Canadian Mint unveils MintChip virtual currency
revealed plans to ditch the Canadian penny last week, the Mint is continuing its assault
on physical cash with MintChip, which it describes as the "evolution"
of currency. The system brings all the benefits of cash into the digital age,
claims a dedicated
Web site, providing users with instant, private and
secure access to their money.
Gaming Key for Advertisers in 2012
you know Internet marketers will spend upward of $271 million on social gaming
ads in 2012? In-game advertising is the next big trend in the industry,
with analysts expecting ad spend on social games to reach $900 million annually
in less than three years. The stakes are higher than ever for brands as they
budget ad spend on laptops, mobile devices, and consoles.
Platform BigDoor Raises $5 Million From Foundry Group
label gamification platform BigDoor has
raised $5 million in new funding led by existing investor Foundry Group,
bringing BigDoor's total funding to $13 million. BigDoor's gamification
platform essentially allows online publishers to add game mechanics to web
interactions and engagements. BigDoor helps companies build game-like mechanics
and loyalty programs into their sites or apps by enabling points, badges,
levels, leaderboards, virtual currency and virtual goods.
NRDC, Opower, & 16 Utilities Team Up to Create Social Gaming App
an initial reach of 20 million households, the effort is one of the most
significant to date, enabling people to take action and become more energy
efficient," NRDC said in a
statement today. "Leveraging the Facebook platform, the app allows people to
quickly and easily start benchmarking their home's energy usage against similar
homes, compare energy use with friends, enter energy-saving competitions, and
share tips on how to become more energy efficient."
Glasses Face Serious Hurdles, Augmented-Reality Experts Say
When Google officially unveiled
Project Glass -- the company's bid to develop Terminator-style augmented-reality
glasses -- we saw a provocative
glimpse of the future. The video Google released yesterday showed us the
point of view of someone wearing the glasses, with icons, maps and other
graphical overlays appearing over the user's complete field of vision.